- Unit H.01 – Why It Matters: Positioning
- Unit H.03 – Defining Positioning and Differentiation
- Unit H.05 – The Positioning Process
- Unit H.07 – Developing Positioning Statements
- Unit H.09 – Repositioning
- Unit H.11 – Implementing Positioning Strategy
- Unit H.13 – Putting It Together: Positioning
- Unit H.15 – Discussion: Positioning and Differentiation
COPYRIGHT
This courseware was assembled by Christopher VanOosterhout from a variety of resources copyrighted and openly licensed by multiple individuals and organizations. See our Copyright and Attribution page for additional details. For details about permission to use please contact me at c@vanosterhout.com with the phrase Courseware Usage Inquiry. If you believe that this courseware violates your copyright, please contact me at c@vanoosterhout.com with the phrase Copyright Inquiry in the subject. Details about the collector of these resources and Licentia LLC can be found at www.vanoosterhout.com