- Module A: What Is Marketing? Table of Content
- Module B: Marketing Function Table of Content
- Module C: Segmentation and Targeting Table of Content
- Module D: Marketing Strategy Table of Content
- Module E: Ethics and Social Responsibility Table of Content
- Module F: Marketing Information and Research Table of Content
- Module G: Consumer Behavior Table of Content
- Module H: Positioning Table of Content
- Module I: Branding Table of Content
- Module J: Product Marketing Table of Content
- Module K: Pricing Strategies Table of Content
- Module L: Place: Distribution Channels Table of Content
- Module M: Promotion: Integrated Marketing Communication (IMC) Table of Content
- Module N: Marketing Globally Table of Content
- Module O: Marketing Plan Table of Content
COPYRIGHT
This courseware was assembled by Christopher VanOosterhout from a variety of resources copyrighted and openly licensed by multiple individuals and organizations. See our Copyright and Attribution page for additional details. For details about permission to use please contact me at c@vanosterhout.com with the phrase Courseware Usage Inquiry. If you believe that this courseware violates your copyright, please contact me at c@vanoosterhout.com with the phrase Copyright Inquiry in the subject. Details about the collector of these resources and Licentia LLC can be found at www.vanoosterhout.com