- Unit A.01 – Why It Matters: What Is Marketing?
- Unit A.03 – Marketing Defined
- Unit A.05 – Marketing in Action
- Unit A.07 – The Marketing Concept
- Unit A.09 – Marketing and Customer Relationships
- Unit A.11 – How Organizations Use Marketing
- Unit A.13 – The Value of Marketing
- Unit A.14 – Putting It Together: What Is Marketing?
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