- Unit A.01 – Why It Matters: What Is Marketing?
- Unit A.03 – Marketing Defined
- Unit A.05 – Marketing in Action
- Unit A.07 – The Marketing Concept
- Unit A.09 – Marketing and Customer Relationships
- Unit A.11 – How Organizations Use Marketing
- Unit A.13 – The Value of Marketing
- Unit A.14 – Putting It Together: What Is Marketing?
COPYRIGHT
This courseware was assembled by Christopher VanOosterhout from a variety of resources copyrighted and openly licensed by multiple individuals and organizations. See our Copyright and Attribution page for additional details. For details about permission to use please contact me at c@vanosterhout.com with the phrase Courseware Usage Inquiry. If you believe that this courseware violates your copyright, please contact me at c@vanoosterhout.com with the phrase Copyright Inquiry in the subject. Details about the collector of these resources and Licentia LLC can be found at www.vanoosterhout.com