- Unit B.00 – Why It Matters: Marketing Function
- Unit B.03 – Importance of Customer
- Unit B.05 – Segmentation and Targeting Introduction
- Unit B.07 – Communicating the Value Proposition
- Unit B.09 – Value Proposition Examples
- Unit B.11 – Marketing Mix
- Unit B.13 – Using the Marketing Mix
- Unit B.15 – Case Study: Chobani
- Unit B.17 – The Role of the Marketing Plan
- Unit B.19 – Simulation: Ice Cream Magnate
- Unit B.21 – Putting It Together: Marketing Function
- Unit B.23 – Discussion: Analyzing Marketing Efforts
- Unit B.25 – Assignment: Submit Marketing Plan Template
COPYRIGHT
This courseware was assembled by Christopher VanOosterhout from a variety of resources copyrighted and openly licensed by multiple individuals and organizations. See our Copyright and Attribution page for additional details. For details about permission to use please contact me at c@vanosterhout.com with the phrase Courseware Usage Inquiry. If you believe that this courseware violates your copyright, please contact me at c@vanoosterhout.com with the phrase Copyright Inquiry in the subject. Details about the collector of these resources and Licentia LLC can be found at www.vanoosterhout.com