- Unit M.01 – Why It Matters: Promotion: Integrated Marketing Communication (IMC)
- Unit N.01 – Why It Matters: Marketing Globally
- Unit N.03 – Globalization Benefits and Challenges
- Unit N.05 – Approaches to Global Competition
- Unit N.07 – Factors Shaping the Global Marketing Environment
- Unit N.09 – Putting It Together: Marketing Globally
- Unit N.11 – Discussion: Global Marketing
- Unit N.13 – Assignment: Marketing Plan Peer Review
COPYRIGHT
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