- Unit M.01 – Why It Matters: Promotion: Integrated Marketing Communication (IMC)
- Unit M.03 – Integrated Marketing Communication (IMC) Definition
- Unit M.05 – Defining the Message
- Unit M.07 – Determining IMC Objectives and Approach
- Unit M.09 – Marketing Communication Methods
- Unit M.11 – Using IMC in the Sales Process
- Unit M.13 – Customer Relationship Management (CRM) Systems and IMC
- Unit M.15 – Measuring Marketing Communication Effectiveness
- Unit M.17 – Developing a Marketing Campaign and Budget
- Unit M.19 – Putting It Together: Promotion: Integrated Marketing Communication (IMC)
- Unit M.21 – Discussion: Marketing Campaign Concept
- Unit M.23 – Assignment: Complete Marketing Plan
COPYRIGHT
This courseware was assembled by Christopher VanOosterhout from a variety of resources copyrighted and openly licensed by multiple individuals and organizations. See our Copyright and Attribution page for additional details. For details about permission to use please contact me at c@vanosterhout.com with the phrase Courseware Usage Inquiry. If you believe that this courseware violates your copyright, please contact me at c@vanoosterhout.com with the phrase Copyright Inquiry in the subject. Details about the collector of these resources and Licentia LLC can be found at www.vanoosterhout.com