- Unit J.01 – Why It Matters: Product Marketing
- Unit J.03 – Products and Marketing Mix
- Unit J.05 – Product Life Cycle
- Unit J.07 – Product Portfolio Management
- Unit J.09 – New Product Development Process
- Unit J.11 – Challenges for New Products
- Unit J.13 – Putting It Together: Product Marketing
- Unit J.15 – Discussion: Product Strategy
COPYRIGHT
This courseware was assembled by Christopher VanOosterhout from a variety of resources copyrighted and openly licensed by multiple individuals and organizations. See our Copyright and Attribution page for additional details. For details about permission to use please contact me at c@vanosterhout.com with the phrase Courseware Usage Inquiry. If you believe that this courseware violates your copyright, please contact me at c@vanoosterhout.com with the phrase Copyright Inquiry in the subject. Details about the collector of these resources and Licentia LLC can be found at www.vanoosterhout.com