- Unit I.01 – Why It Matters: Branding
- Unit I.03 – Elements of Brand
- Unit I.05 – Brand Equity
- Unit I.07 – Brand Positioning and Alignment
- Unit I.09 – Name Selection
- Unit I.11 – Packaging
- Unit I.13 – Brand Development Strategies
- Unit I.15 – Putting It Together: Branding
- Unit I.17 – Assignment: Marketing Plan – Part 2
COPYRIGHT
This courseware was assembled by Christopher VanOosterhout from a variety of resources copyrighted and openly licensed by multiple individuals and organizations. See our Copyright and Attribution page for additional details. For details about permission to use please contact me at c@vanosterhout.com with the phrase Courseware Usage Inquiry. If you believe that this courseware violates your copyright, please contact me at c@vanoosterhout.com with the phrase Copyright Inquiry in the subject. Details about the collector of these resources and Licentia LLC can be found at www.vanoosterhout.com