- Unit C.00 – Why It Matters: Segmentation and Targeting
- Unit C.03 – Segmentation and Targeting Rationale
- Unit C.05 – Common Segmentation Approaches
- Unit C.07 – Segmentation Decisions
- Unit C.09 – Case Study: eHarmony Targets Women
- Unit C.11 – Targeting and Marketing Mix
- Unit C.13 – Case Study: Red Bull Wins the “Extreme” Niche
- Unit C.15 – Simulation: Segmenting the Ice Cream Market
- Unit C.17 – Putting It Together: Segmentation and Targeting
COPYRIGHT
This courseware was assembled by Christopher VanOosterhout from a variety of resources copyrighted and openly licensed by multiple individuals and organizations. See our Copyright and Attribution page for additional details. For details about permission to use please contact me at c@vanosterhout.com with the phrase Courseware Usage Inquiry. If you believe that this courseware violates your copyright, please contact me at c@vanoosterhout.com with the phrase Copyright Inquiry in the subject. Details about the collector of these resources and Licentia LLC can be found at www.vanoosterhout.com